8 Ways AI Will Transform Customer Experience in 2025
- June 19, 2025
In 2025, artificial intelligence has moved beyond being a mere “accelerator” in the world of customer experience—it has become the force that is rewriting the rules of the game. Thanks to the convergence of machine learning, natural language processing, and advanced data analytics, brands can now manage every communication channel from a single screen, respond to customers 24/7 without delay, and turn millions of feedback points into actionable insights within seconds.
Three leading technology partners—Grispi, Vivollo, and Plukto—demonstrate through real-world implementations how AI tangibly enhances customer experience.
What Is AI-Powered Customer Experience?
Traditional customer service heavily relies on human effort, filled with repetitive tasks and vulnerable to human error. AI-powered customer experience introduces intelligent automation at every step of the journey: classifying calls, summarizing emails, responding to chats, detecting sentiment, and identifying the best next action.
But the goal isn’t just speed. It’s about consistently increasing customer satisfaction, allowing teams to focus on strategic priorities, and turning data into real-time insights.
8 Ways AI Will Enhance Customer Experience in 2025
1. Automate Workflows to Save on Workforce Costs
AI enables seamless management of customer inquiries from various channels on a single interface. For example, Yolcu360 elevated its travel experience through a multi-channel integration built with Grispi.
Today, Yolcu360’s call center, live chat, and email communications are unified on one platform. As soon as a ticket is created, AI-powered auto-categorization and prioritization rules are triggered. Inquiries are routed to the right agent within seconds, service quality becomes standardized, and the operations team can shift focus from writing follow-up emails to executing strategic improvements.
AI also understands and reports on the type of request and whether the issue was resolved—enhancing insight and accountability.
Thanks to this partnership with Grispi, Yolcu360 increased its conversion rate for abandoned carts by 65%, significantly boosting operational efficiency and customer satisfaction.
2. Deliver 24/7 Customer Support
Another key to enhancing customer experience today is offering uninterrupted, around-the-clock support. This concept comes to life through the integrated architecture of Vivollo and Grispi. Vivollo’s controlled, multi-layered AI draws from Grispi’s knowledge base to instantly respond to questions across channels.
If the inquiry becomes complex, Vivollo seamlessly creates a ticket in Grispi—without disrupting the user session. Human agents can then intervene with full context.
Post-setup, Vivollo and Grispi allow teams to manage support flows independently, without the need for any additional development (no-code).
An AI-supervised security layer, monitored by eight different models, protects brand tone and prevents data leaks. As a result, even after-hours queries are resolved before morning, keeping customer satisfaction consistently high.
3. Boost Operational Efficiency
One of the most significant ways AI contributes to efficiency is by automating time-consuming tasks. LC Waikiki, in collaboration with Plukto and Grispi, analyzed nearly one million voice and text-based customer comments.
AI identified recurring themes—like frequent complaints about sizes 38-39 in the shoe category—and recommended production of half-sizes. Over 150 product improvement opportunities were discovered. These insights were directly applied to the design cycle, improving inventory turnover and reducing return rates.
Human hours spent on comment analysis dropped to zero, boosting both productivity and cost savings. The result: a 34% increase in customer satisfaction.
Thanks to Plukto’s dashboard, insights can be reviewed, exported as PDF reports, and tailored for different stakeholder roles within the organization.
4. Provide Personalized Customer Interactions
In 2025, personalization is no longer optional—it’s a core element of a superior customer experience. AI plays a crucial role here by processing personal data securely and offering laser-focused support.
A brand in the health and beauty sector uses Vivollo’s AI agent to recommend products based on customer needs. Behind the scenes, Vivollo matches user inputs—via text or buttons—with the most relevant items from the knowledge base, guiding the customer toward a purchase.
All of this happens in a single conversation thread, delivering a seamless experience while reducing the workload on human agents and keeping the interaction secure and personalized.
5. Identify Customer Needs and Potential Issues
Accurately identifying customer needs is essential for delivering flawless experiences. AI makes this faster and more reliable. Plukto analyzes customer feedback from both voice and text channels to detect patterns and anticipate demand.
Using predefined quality standards and banned keyword lists, the system flags conversations that show signs of trouble—like when agents dominate the conversation or when phrases such as “I’m returning this” appear repeatedly. These signals are sent directly to Grispi’s reporting dashboard, allowing teams to intervene before issues escalate.
This AI-driven quality monitoring replaces random call sampling with deep, scalable insights—highlighting training needs and minimizing churn risk.
6. Offer Tailored Proposals
For a sustained cycle of customer satisfaction, personalized offers and targeted recommendations are essential.
With the help of Grispi, DugunBuketi.com launched an “AI Wedding Planning Assistant” that gathers inputs like city, guest count, budget, and style from engaged couples. It then recommends suitable venues, generates dynamic proposals via Grispi, and presents them directly to users.
Couples can request quotes from their favorite venues in just a few clicks—and seamlessly escalate to a human agent if needed, all within the same chat window. This intelligent flow keeps users engaged longer and significantly increases conversion rates.
7. Optimize Workforce Management
Elevating customer experience also means tracking agent performance effectively. AI ensures that workflows are efficiently managed, minimizing idle time and boosting productivity.
Plukto’s detailed agent performance reports help managers identify which team members need improvement in specific metrics. Agents with frequent policy violations or low performance are flagged for targeted training programs.
Meanwhile, Vivollo’s 24/7 availability ensures consistent support even during peak hours, reducing wait times and cutting overtime costs. Workforce planning becomes smoother and more cost-effective.
8. Create an AI Agent Aligned with Your Brand
A strong brand image fosters trust and enhances the customer journey. With AI, your assistant or chatbot can fully reflect your brand identity.
Vivollo trains AI agents based on your tone-of-voice guide—whether it’s “friendly,” “formal,” or “witty.” A financial institution may opt for a calm and reassuring tone, while a youth-focused e-commerce brand might prefer a more energetic, casual style.
With multilingual support, you can also maintain consistent brand voice across global markets. Your AI agent evolves from a simple bot into a true digital brand ambassador.
In 2025, transforming customer experience no longer requires massive budgets or armies of support agents. With Grispi’s centralized request management, Vivollo’s secure AI assistant, and Plukto’s deep voice and text analytics, brands are automating workflows, delivering uninterrupted 24/7 support, turning massive datasets into meaningful insights, and creating personalized experiences at scale.
When paired with the right technology partners, AI doesn’t just solve today’s problems—it future-proofs customer experience for tomorrow’s competitive landscape.
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