Customer Relationship Management in Remote Working System


Nowadays, many companies prefer the remote working system called remote working. So how can you manage the customer relations process in the remote working system? We have researched for you.

What is Remote Working System?

First, let’s summarize what remote working is. Remote working is a business model in which staff work outside the physical office environment, usually from their homes or other locations that can be accessed remotely. This model has become more widespread with the development of the internet and other communication technologies. By providing flexibility, teleworking allows employees to better balance their work and achieve a work-life balance. 

It also saves traffic and travel time. For employers, it reduces office costs and can increase access to talent pools worldwide. Teleworking has become increasingly popular in the business world and has been recognized as a more sustainable working model with changes in technological infrastructure and business culture. This model is being successfully implemented in many sectors and business types, but it is important to manage it effectively and strengthen communication channels.

How to Manage Customer Relationships in Remote Work?

Regular Communication and Meetings

Organizing regular communication and meetings between remote teams is an important way to strengthen customer relationships. Thanks to video conferencing tools and other communication platforms, team members can meet regularly, discuss project progress and exchange information about customer needs. These meetings not only increase collaboration between the internal team, but also help coordinate customer-facing work.

Proactive Communication and Updates

When working remotely, it is important to provide regular proactive communication and updates to clients. Being regularly informed about project progress, new developments or changes makes clients feel reassured and keeps them engaged in the process. This can be done via email, instant messaging or project management platforms.

Customer Portals and Online Platforms

It can be useful to offer customers dedicated online portals or platforms where they can access information and communicate about work progress. These platforms can be used to share project documents, post updates, answer questions and collect client feedback.

Personalised Service and Related Content

Providing personalized service to customers is an important aspect of strengthening customer relationships in a remote working environment. Providing customized solutions tailored to customers’ needs and preferences meets their expectations and increases their satisfaction. In addition, providing customers with relevant content and keeping them informed about current developments in the industry also strengthens customer relationships.

Evaluating and Improving Customer Feedback

In a remote working environment, it is important to evaluate customer feedback and continuously make improvements based on this feedback. Improving processes by taking into account customer dissatisfaction and suggestions strengthens customer relationships and increases customer loyalty. Therefore, collecting and analyzing customer feedback on a regular basis is critical for successful customer relationship management in a remote work environment.

10 Tools You Can Use for Customer Relationship Management in Remote System

  • Grispi: Grispi is a software that will make your job easier in multi-channel demand management and customer relationship management with its integrations. 
  • Salesforce: Salesforce is customer relationship management (CRM) software. It is used for managing customer information, tracking sales, marketing campaigns and strengthening customer relationships.
  • HubSpot CRM: HubSpot is a popular CRM software for small and medium-sized businesses. It is used to manage customer relationships, track sales opportunities, create marketing campaigns and increase customer satisfaction.
  • Zoho CRM: Zoho CRM is a CRM solution for various businesses. It is used to manage customer relationships, track sales, generate reports and monitor customer interactions.
  • Zendesk: Zendesk is customer support software and is used to manage customer inquiries, track tickets, create self-service help centers and improve customer satisfaction.
  • Freshdesk: Freshdesk is a customer support platform used to manage customer enquiries from various channels. It provides email, phone, chat and social media integration.
  • Intercom: Intercom is a platform that provides customer support and marketing automation. It includes features such as live chat, automated messages, email marketing and customer segmentation.
  • Mailchimp: Mailchimp is an email marketing platform and is used to manage customer relationships, create personalized email campaigns, perform customer segmentation and track customer interactions..
  • SurveyMonkey: SurveyMonkey is a survey and feedback collection platform. It can be used to measure customer satisfaction, conduct market research, and collect customer feedback.
  • Hootsuite: Hootsuite is a social media management tool and is used to manage customer relationships. It can be used to monitor engagement on social media platforms, publish content and manage customer interactions.

Contact us for a free 14-day trial of Grispi, where you can build a seamless flow with your team and easily manage customer relationships wherever you are in the world.

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