What is a customer tracking programme?

May 30, 2024

Customer tracking programs have become essential tools for businesses that want to ensure customer satisfaction, increase loyalty and optimize sales. So, what are customer tracking programs and why are they so important? Let’s examine it together.

What is a Customer Tracking Program?

Customer tracking programs are software systems that allow businesses to manage their interactions with customers regularly and efficiently. These programs collect, store and analyze customer information.

Sales history, customer preferences, contact information and more can be tracked through these systems. Customer tracking programs provide critical data to strengthen customer relationships and optimize business processes.

Are CRM and Customer Tracking Program the Same Thing?

The terms CRM (Customer Relationship Management) and customer tracking program are often used interchangeably, but there are some differences between them.

CRM refers to the process of managing customer relationships and the software that supports this process, while a customer tracking program can be considered a subset of this software. CRM is a broad concept that covers various functions such as sales, marketing and customer service. Customer tracking programs are more focused on collecting and analyzing customer data.

What are the Benefits of Customer Tracking Programs?

The main benefits that customer tracking programs offer to businesses are as follows:

Centralized Management of Customer Information: Collecting all customer data on a single platform provides fast and easy access to information. This improves customer service and accelerates sales processes.
Increasing Customer Satisfaction: Customer tracking programs allow you to better understand customers’ needs and expectations.
Improving Sales Performance: Sales teams can develop more effective sales strategies by having detailed information about customer history and buying behavior.
Optimization of Marketing Campaigns: Customer tracking programs allow you to create targeted marketing campaigns. So you can deliver the right message to the right person at the right time.
Increasing Productivity: By automating business processes and reducing time-consuming manual tasks, customer tracking programs increase the overall efficiency of businesses.

How to Choose the Right Customer Tracking Program?

Choosing the right customer tracking program requires considering the specific needs and goals of your business. First, the functionality offered by the program is important. Choosing a program with features that meet the needs of different departments such as sales, marketing and customer service ensures that all business processes are managed efficiently.

Ease of use is also a critical factor; programs with a user-friendly interface speed up the adaptation process of employees and increase productivity. In addition, choosing a program that can integrate with other software and systems you use helps you maintain the integrity of your business processes.

Cost is another important factor to consider; when evaluating the license and maintenance costs of the program, you should also consider the benefits it will bring in the long run.

Finally, the technical support and training offered by the program provider ensures effective use of the program and helps to quickly resolve any potential issues. By considering these factors, you can choose the most suitable customer tracking program for your business and manage your customer relations more effectively.

Best Customer Tracking Program: Grispi

Grispi is a platform that offers customizable solutions to improve customer experience and increase customer loyalty. It allows companies to manage customer demands on a single platform with services such as multi-channel support, cloud call center, email, live support and chat bots.

Grispi aims to measure performance with a powerful reporting and analysis infrastructure, to make repetitive processes efficient with automation and to offer personalized customer experiences. In this way, companies save costs while increasing customer satisfaction and business efficiency.

The main services and solutions offered by Grispi are as follows;

Sales Services

Grispi aims to manage sales processes efficiently. By analyzing customer interactions and behaviors, it offers businesses customized approaches based on customers’ interests and needs.

It increases the capacity of the sales team with functions such as lead management, sales opportunities and sales funnel tracking. It also automates repetitive tasks, saving time and making it easier to close more deals.

Service Services

Grispi offers multi-channel customer support management. This service collects customer requests from different channels such as call center, e-mail, live chat, chat bot and social media on a single platform.

Incoming notifications are categorized into categories such as requests, complaints and orders and managed according to workflows. Thanks to the knowledge base and self-service portal, customers can find solutions to their questions independently.

Live support

Grispi’s live support tool enables real-time communication with customers via the website. Agents can manage multiple chats simultaneously and transfer chats between departments.

The support widget is easily integrated into your website design and can be used on both desktop and mobile devices. This feature guides customers through their buying process and increases their satisfaction.

Call Center Services

Grispi offers a cloud-based call center solution. This service eliminates costly call center installations and staffing processes.

If you are an existing AloTech user, you can quickly set up your cloud call center thanks to Grispi’s easy integration. By measuring metrics such as the number of incoming and outgoing calls, average call duration and waiting time, it is possible to increase the efficiency of agents.

Reporting and Analysis

Grispi’s powerful reporting and analysis tools automatically capture and report on key metrics in customer service. With metrics such as contact resolution rate, customer satisfaction score, surveys and advanced analytics, you can track the customer journey and continuously improve.

And with Looker Studio integration, you can monitor real-time and historical dashboards and gain data-driven insights for strategic decisions.

Customer tracking programme recommendations

Salesforce: Salesforce, one of the leaders in the CRM world, stands out with its wide range of features and flexible structure.
HubSpot CRM: Its user-friendly interface and free plan make it an ideal choice for small and medium-sized businesses.
Zoho CRM: Offering customized solutions for different sectors, Zoho CRM stands out with its powerful integration features.
Pipedrive: Pipedrive, a sales-oriented CRM, offers a simple and effective user experience.
Microsoft Dynamics 365: Integrated with Microsoft’s powerful ecosystem, Dynamics 365 provides comprehensive solutions for large-scale businesses.

Customer tracking programs play a critical role in helping businesses manage their customer relationships and increase their efficiency. Choosing the right program is important to optimize your business processes and ensure customer satisfaction.

You can contact us to try Grispi, the easiest way to manage customer relationships, for free for 14 days.

Fill out the form for detailed information and demo account, let us call you.